Last week, I wrote about some of the personal lessons that I’ve learned during the Kickstarter campaign. This is part two of that list, which is strongly focused on communication and interactions with backers. They are the cornerstones of a successful campaign, and I think that, given it was our first time, we did quite well. 7. Prioritise communication We didn’t have enough manpower to reply to all of the comments and emails promptly in the first few days. So

We were very well prepared for the technical part of the Kickstarter campaign, but there were some subjective and personal aspects that I hadn’t thought of before, and that surprised me. So I thought it would be interesting to share them in case someone finds them useful. I wanted to write about them as they were happening, but I really didn’t have time — and I’ve skipped two blogs in the last two weeks. So I am writing about them

We launched a Kickstarter campaign for a board game two days ago, and after an overwhelming launch, I found myself in a unique situation where I had the time to write down my feelings. And I feel privileged for that — with only two days’ distance, I’m already seeing it through different eyes, so I am grateful I have this written reminder of how it was. So here it goes, live from the launch day: It’s 2:45 in the morning,

This week, we took another important step towards Kickstarter: we set the date for the start of the campaign. January 11, 2022. Well, to be honest, this date has been rolling around in our thoughts as a possibility for a while now, and we’ve mentioned it to reviewers when we sent out prototype copies for reviews, but this week, we’re announcing it publicly. We sent out the email newsletter to our subscribers yesterday, and we’re sharing it over our social