Tackling the causality dilemma
You know the dilemma of which came first, the chicken or the egg? We had a bit of a similar dilemma with art and promotion. And if the first one is easy to answer if one bends the context a little — eggs were obviously first, as the dinosaurs had them — we were dealing with the second one in practice, so we needed a solution that we could actually execute, not just some smart-ass theoretical answer. The dilemma presented […]
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